Retail & eCommerce Companies
In recent years, the strengthening of internet infrastructure, the increase in mobile device usage, the widespread adoption of social media, the development of logistics networks, and the diversification of secure payment systems have enabled many retail companies to effectively utilize e-commerce channels. This transformation has provided retailers with opportunities to expand into new markets and grow their customer base while also introducing significant cybersecurity risks.
As of 2024, the global B2C (Business-to-Consumer) market has reached an estimated value of approximately $6.3 trillion. This massive market size has attracted the attention of cyber attackers, creating serious security threats for e-commerce companies. The retail and e-commerce sector must act with great diligence to protect customer data, payment information, and brand security.
More than
50%
global retailers were breached last year
Some of the problems experienced in the Retail & e-Commerce sectors are as follows:
E-commerce companies collect and process customer information. Sensitive data such as names, surnames, email addresses, phone numbers, and credit card details are prime targets for cyber attackers. A potential data breach can damage customer trust and result in severe financial and reputational losses for your company.
The Personal Data Protection Law (KVKK) and the General Data Protection Regulation (GDPR) impose strict regulations on how customer data should be stored and processed. Non-compliance can lead to significant fines and legal sanctions.
Cyberattacks, data breaches, and fraud incidents can severely harm a brand’s reputation. If an e-commerce site is hacked or customer payment information is stolen, consumer trust in the brand quickly diminishes, leading to a decline in sales.
